Obama’s campaign has been so distinctive, disciplined and cutting edge that it’s nearly impossible not to look at it for clues as to what his White House would be like.
Businessmen and politicians will reverently study the campaign for years to come as a model of innovative branding and an example for digital sales strategies.
Politically, Obama’s ability to finesse tough issues — to anticipate criticism and play off of it — is a model of tactical skill. In terms of public character, his vaunted coolness is state-of-the-art.
- Be Decisive
- Have a tight circle
- Stick with the plan
- Sweat the details
- Understand your brand
- Go digital
- Use caution
Keep it strictly stylish!


I’m running on 4 hours of sleep myself. It should not stop with yesterday. As a black man, I hope a new blueprint has been laid for this generation to follow and embrace. I am ready to do my job for the next 4 years to help my brother out. It will take all of us. Yes, we will!
as a single parent i do that everyday
and yes historic, now lets see what changes in america.
i just hope the red states
dont desire to return to the history pre 1960